-Apendix.

Knigt,C. (2005), The graphic designer's guide to effective visual communication. 1st ed. UK.




Roberts, L (2006), Visual communication: from theory to practice. 1st ed. Lausanne.




Smith,K, (2005), Handbook of visual communication : theory, methods, and media. Mahwah, N. J. : L. Erlbaum.




Roland,B,(1977),Rhetoric of the Image, in Image/Music/Text, Fontana Press




Walter, B(2008), The Work of Art in an Age of Mechanical Reproduction.




Bai,B (2010), Semiotics,(Online),Bai du bai ke,Bai du. Available from:

http://baike.baidu.com/view/72633.htm.  Acessed in April 1, 2011.

King, Y (2010), The knight (Online), Available from:

http://tieba.baidu.com/f?kz=722495995.  Acessed in April 1, 2011.

Art, F (2007), Sleeping Venus, (Online), Available from : http://ccd.zjol.com.cn/sjmhxs/sjmhxs002.htm. Acessed in April 1, 2011.

Sing, Z (2011), Seaport, (Online),Available from : http://www.zhengxxg.cn/qc/2216.html . Acessed in April 2, 2011.

Hai,Z, (2010)Street painting, (Online),Available from : http://hiphotos.baidu.com/zhihaijuly/pic/item/6f52143ad6151b84d462256e.jpg. Acessed in April 2, 2011.

Jack, I,(2008),Famous photogrphys, (Online),Available from : http://blog.sina.com.cn/s/blog_49cac476010085ul.html. Acessed in April 2, 2011.

Image from online :

http://image.baidu.com/i?ct=503316480&z=&tn=baiduimagedetail&word=%C6%EB%B0%D7%CA%AF+%CF%BA&in=2350&cl=2&lm=-1&pn=7&rn=1&di=26255878575&ln=2000&fr=&fmq=&ic=0&s=0&se=1&sme=0&tab=&width=&height=&face=0&is=&istype=2#pn7&-1

http://image.baidu.com/i?ct=503316480&z=&tn=baiduimagedetail&word=%C6%EB%B0%D7%CA%AF+%CF%BA&in=24176&cl=2&lm=-1&pn=16&rn=1&di=53148626688&ln=2000&fr=&fmq=&ic=0&s=0&se=1&sme=0&tab=&width=&height=&face=0&is=&istype=2#pn16&-1

http://image.baidu.com/i?ct=503316480&z=&tn=baiduimagedetail&word=%B5%D8%D5%F0%C6%ED%B8%A3&in=31683&cl=2&lm=-1&pn=16&rn=1&di=35629929675&ln=2000&fr=&fmq=&ic=0&s=0&se=1&sme=0&tab=&width=&height=&face=0&is=&istype=2

-My media product: A poster.

  I choose to make a poster to be my media product. It is a anti-war poster. I want to use simple lines and pictures to show what I want to tell the viwers. First one is my draft and second one is the finnal product. Roland Barthes said the rules of drawing is based on tranpositions. Based on it, I make the first draft. I choose the red  to be the back ground colour because red is the colour of blood. After the war, many people will bleed or dead, I think red can make the theme of poster more prominent. In addition, The red word "No war " in the mid of the poster can also yell the theme of the poster. The picture above the words are two missiles, two guns and a destroyed earth. It is a equation which means missiles plus missiles and guns equal to zero, it also means wars can make the earth worse. In the right side of the words is a baby who is crying, which represents wars are harmful for our next generation. The soldier which is a disable in the left side is gaving a salute. He came to the war for the country but he came back with walking stick. He hates wars and feel grateful if no wars. In the bottom of the poster, there is two dove of peace, which have olive branch and two hands are holding a beautiful earth. As we know, dove of peace with olive branch is a sign for peace. Doves is the signifier and it's signified peace. This part means if there is no more wars in the world, the earth will pure and beautiful.

   Wars not only make many people lost their home and families, but also make the earth become worse. I want to make this poster to tell people to anti-wars to let us have a happy and hopeful life in the earth.

-Lotus.

          This photo were taken by me near a lake in a morning. I stood in the bridge then saw the one lotus, which is surrounded by the lotus leaves. Then red lotus have contrast in the green leaves, Although there is just one lotus, it make me feel summer is coming and the weather will become warm, because I think lotus is a sign, it is a signifier to signified summer.

-Photography by Lewis Hine.

        It is a simple photo which just include a child labor and a huge machine. Walter Benjamin argue that in photography, exhibition value begins to displace cult value all along the line. In this photographt, the child labor is young and thin. The light in the room is dark and the the room is dirty. The huge machine make contrast to the child labor, it is showed how poor and hopeless the child labor is. Lewis Hine took the photo in the front of the boy and the machine, it let viwers can easily understand what the phoyographer want to tell.

-Photography by Phillipe Halsman.

       The photography above wad taken by Ohillipe Halsman, who is a famous American photographer. This photo shows the live and death of a man. At the left side , we can see a man with black coat and balck hat is thinking. There is a skull in the right side. When we watch the skull carefully, we can see seven beautiful girls there. The photo shows  cute and horror, agly and  beauty, temptation and  resist can be together. Walter Benjamin said that With the different methods of technical reproduction of a work of art, its fitness for
exhibition increased to such an extent that the quantitative shift between its two poles turned into a qualitative transformation of its nature. Phlillipe Halsman used the eight people to rethink the life.

-Photography by Douglas Martin.

  Douglas Martin is a famous photographer. This pgotography were taken by him in 1957. Walter Benjamin said that photography freed the hand of the most important artistic functions,which henceforth devolved only upon the eye looking into a lens. The Black in America are discriminated by the white. Maryin Luther King  started to fight for the right of the black. This photo were taken in Arkansas which is a town already relieve the ethnic isolation. Eight black people will study in this university and the president Eisenhower sent one thousand soldiers to protect them to go to school. The black people did not Bullying by others, but every white people in this photo are despise them. The man and the woman in the mid  are Escort the black people. we can seeserious expreesion in the man's face, but despise in the woman's face. They showed the different attitudes to American's to abolish the old system.This photo tell the viwers even the old system was abolish, but many people still have feudla concept to black people. It's showed the most real situation at that time.

-The Massacre at Chios.

The Massacre at Chios is a painting which painted by Edugene Delacroix in 1824. The painting discribe a massacre at chios, people in it are scared or violent. The colours in it have strong contract, because different colour make the expression in people's face are more real. The coluds in the sky make the painting more grieved. The close scene and the perspective are separate un two parts to express cruel turkish invaders make the greek have serious disasters. In the close scene, the greeks are painful and we can see lots greeks in perspective have the same encounter. People in this painting are hopeless and miserable, that's Delacroix want to tell the viwer.